Search Engine Optimisation focuses on improving your website to make sure it is relevant for the people searching for your services.
The Organic search results (non-paid) appear in the main section of the search engine (pictured in green above).
Results featured here are deemed by the search engine to be the most relevant and useful to the search.
Keeping your website up to date with the most recent and engaging content ensures that the search engine can find your site before anybody else’s.
Search Engine Marketing involves placing an ‘Ad’ at the top of the search engine for people searching for your services.
In SEM (sometimes known as Pay Per Click), you ‘bid’ on specific keywords that are relevant to your products or services that link to the searches of your customers.
The unique thing about SEM is that you only pay when a customer ‘clicks’ on your link. Therefore, your Ad might appear within the search results, but until a customer clicks on the link to your site, you wont be charged.
The success of your campaign is ultimately measured through clicks to your website.
For SEO this can be measured as to how high you position on the organic search results, and for SEM this can be measured through ‘Cost per Clicks’
Through analysis of your keyword campaigns we can make sure that we focus on the most effective search terms for your website with the biggest results.